01 / The Ask
You're hiring for video.
Here's why a studio beats a solo hire.
Your Lead Video Producer posting asks one person to serve as DP and editor, shoot documentary customer stories out in the field, cut product films that make complex technology clear, and own every story from pre-production to final delivery, all at once. An embedded studio already has that shooter-editor bandwidth, no ramp time required.
Our client NationGraph originally posted for a Founding Director of Media. We convinced them to embed our studio instead. It's going so well they just signed for a full year.
Two paths forward
02 / The Approach
Build the engine.
Stock the library.
Every engagement runs two tracks at once: the content that ships this week, and the library you own forever.
Track One
The Content Engine
A high-velocity system that ships consistently on the channels where your audience pays attention. We do all of it, so your team doesn't have to.
- Documentary customer stories, the proof that wins the room
- Founder and team stories for culture, hiring, and investors
- Product films that make the complex simple
- Event and product launch coverage where your category shows up
Track Two
The Content Library
Every shoot is captured, logged, and organized into a library you own. The footage compounds into a moat competitors can't buy.
- All footage logged and organized monthly
- Customer and founder interviews banked for future series
- Event and culture coverage stockpiled for recruiting and brand
- A long-form documentary that charts the rise as it happens
→
The Documentary
Every shoot day banks footage toward it. No separate shoot days needed, it's built from the footage we're already capturing, ready when you want to tell that story.
Your creative team
Michael Cunningham
Creative Director
On-site direction and filming
Speaks English, Portuguese
Elliott Roche
Executive Producer
Vision, strategy, and partnership
Marat Pinchuk
Post-Production Editor
Motion, social cuts, and short-form edits
Speaks English, Spanish, German, Russian, Polish
Alex McKie
Graphic Designer
Brand and marketing graphics, Figma
?
Scale on Demand
On Call, Anywhere
More crew, anywhere you need it
03 / The Content Plan
Four formats.
One content engine.
Matched to your Lead Video Producer posting, mapped to Samsara.
04 / Why Us
We've built this.
For companies like yours.
18+
Clients across crypto, AI, and finance
3M+
Views on a single campaign
3
Continents, one embedded team
A few of the teams we've worked with
05 / How We Operate
Embedded, not
at arm's length.
→
Reach
We plug into Product Marketing, Content, Customer Education, and Customer Success, the same way a full-time hire would.
You're not handing work to a vendor. We run on your stack and inside your workflow, the same way we run NationGraph's media function today.
Planning
A shared Notion hub: editorial calendar, shoot plans, scripts, and a content tracker where every published piece is one click to re-share.
Communication
A shared Slack Connect channel, a weekly sync, and a monthly review with leadership. We're in your day-to-day, async.
Content Review
Every cut lands in Frame.io with timestamped notes. Feedback in context, on your own time, no long email threads.
Storage & Delivery
Final files in an organized Dropbox that's yours. The library compounds month over month.
Production
Shot on Sony FX cinema cameras, cut in Premiere Pro, animated in After Effects and Cinema 4D, graded in DaVinci Resolve. The full professional pipeline.
On-site
We can fly in for shoots, launches, and events. The rest runs remotely, so there's no daily presence to manage.
06 / Investment
Two formats.
One creative team.
The numbers below are a guide for what it takes to get us working together, not a fixed quote. The deliverables are entirely malleable, and we're happy to work out a different package based on what you actually need.
3-month initial trial term. 12-month thereafter. Cancel with 30 days' notice.
$15,000 / month
$180,000 / year, all-in
Shoot Days
- 2 shoot days per month (back-to-back)
- Verite and b-roll captured every shoot day
Deliverables
- 1 Documentary Customer Story
- 1 Product Film
- 1 Brand Film
- 1 Event or Launch Recap
- Social cuts from every piece of content
- Organized monthly content library
Cadence
- Weekly check-in, monthly review
- Ad-hoc asks as they come up
- Priority access to our team
$25,000 / month
$300,000 / year, all-in
Shoot Days
- 4 shoot days per month (back-to-back)
- Verite and b-roll captured every shoot day
Deliverables
- 2 Documentary Customer Stories
- 2 Product Films
- 2 Brand Films
- 2 Event or Launch Recaps
- Social cuts from every piece of content
- Monthly content library
Cadence
- Weekly all-hands, monthly review
- Ad-hoc asks as they come up
- First-priority scheduling. You lead our production calendar.
Standard travel and accommodation are built into both packages. Anything more extensive gets scoped with you before you commit.
07 / Where This Goes
The retainer builds
the foundation.
Natural next chapters, ready when the time is right.
Signature SeriesFlagship
A recurring flagship show built around your team and your category. Shot and cut as a season, then distributed as appointment viewing.
Scoped per season
Cheaper with Full Studio
The Documentary
A feature-length film on the category and the company powering it. Every retainer shoot day feeds the library, so by the time we cut, a year of story is banked.
Scoped separately
Cheaper with Full Studio